Author: Dr. Adam Tacy PhD, MBA

  • Lack of confidence – a progress hurdle

    What we’re thinking The greater the confidence a seeker has in a progress proposition and/or a progress helper, the lower this progress hurdle is. We’re talking about brands, brand extensions and seeker’s experiences. Editing below here Seekers must have confidence that an offering will assist them in making progress. In both the actual proposition and […]

    Explore more »

  • Misalignment on proposition continuum – a progress hurdle

    What we’re thinking We know propositions sit on the progress proposition continuum – between enabling and relieving propositions. A seeker also takes a position for every progress attempt. The further apart those two positions are, the greater the misalignment on the continuum progress hurdle. A seeker looking for a fully relieving proposition will perceive a […]

    Explore more »

  • Resistance – a progress hurdle

    What we’re thinking Not all propositions are going to be welcomed by all seekers. Kleijnen et al identify a hierarchy of resistance – postponement, rejection and opposition, to which we insert none – that we’ll use as the resistance progress hurdle. They also identify factors that contribute to each levels, giving a framework to reduce […]

    Explore more »

  • Adoptability – a progress hurdle

    What we’re thinking We’re leveraging some of Rogers’ innovation adoption theory as a progress hurdle. Specifically his adopter types and his five perceived attributes affecting adoptability of innovations – complexity, relative advantage, compatibility, trialabilty and observability. A seeker has to feel they can adopt a proposition to begin engaging it to attempt progress. This goes […]

    Explore more »

  • Lack of resource – a progress hurdle

    What we’re thinking Often progress seekers lack the resources needed to make progress: skills, knowledge, tools, maybe strength, time, etc. This is the fundamental progress hurdle in the progress economy – the lack of resources progress hurdle. Seekers may be innovative and create new resources, or reuse existing resources in novel ways. Or they may […]

    Explore more »

  • Value co-destruction

    Value co-destruction

    Editing below here The idea If we co-create value when making progress as a joint endeavour between progress seeker and progress helper, can we also co-destruct value? Yes we can. If either of the co-progressors acts in a way to hamper progress being made. We can use the 2-dimensional view of Lintula to explore this […]

    Explore more »

  • Progress Attempts

    What we’re thinking Progress attempts are how seekers reach their individual progress sought. They’re a tale of progress-making activities, resources, resource integrations, judgements of progress, progress hurdles; success and failure. Expanding on the concepts of progress, and, that value emerges from that. Let’s explore here how a seeker attempts to progress (which forms the foundation […]

    Explore more »

  • Progress Offered

    What we’re thinking Progress offered is the progress state a progress proposition offers to help a seeker reach. Ideally, it should match each individual seeker’s progress sought. However, such customisation can significantly raise the equitable exchange progress hurdle. To address this challenge, helpers often segment seekers by progress sought, offering one or more generic progress offered. This […]

    Explore more »

  • Progress Potential

    What we’re thinking Progress potential is the progress state that an actor phenomenologically judges, at particular moment in time, could be reached in a progress attempt. It is regularly judged by progress seekers as part of their decision process to start and continue progress attempts, alone or with propositions. Progress helpers predict it for their […]

    Explore more »

  • Progress Sought

    What we’re thinking Progress sought is the more desirable progress state – functional, non-functional, and contextual – a progress seeker wishes to reach. It’s the primary named state in the progress economy. And when reaching it, the seeker can recognise maximum value. Understanding the progress that seekers seek is crucial in creating and evolving progress propositions, segmenting […]

    Explore more »