Value-in-Exchange
The value model that built industries and economies – embed, exchange, use-up. But is increasingly holding us back with its blind spots increasingly stalling your innovation and limiting your growth.
Value-in-use
The value model underlying service-dominant logic, which sees value created as products are used and having only potential when not used. We see usage as improving well-being.
Comparing Models
[DRAFT] Attributes comparison of value-in-exchange, -in-use, and improving well-being through progress.
Value-in-exchange: Powering Growth for Centuries
The recent centuries explosive growth comes from following the value-in-exchange model.
Value-in-exchange: stalling growth
Over recent decades, growth has been stalling; a worrying sign!
Value-in-exchange: Crack #1
Value is difficult to define, meaning many things to many people
Value-in-exchange: Crack #2
Value-in-exchange is an incomplete view of a customer/consumer’s value lifecycle
Value-in-exchange: Crack #3
We’re no longer in the industrial-era; is value-in-exchange the optimum model for growth?
Value-in-use: Limitations
Whilst value-in-use addresses the cracks in value-in-exchange, it has its own limitations.
Innovation: through value-in-exchange lens
Innovation though the value-in-exchange lens may “limit” us to incremental innovation to minimise disrupting flow of exchanges
Innovation: through value-in-use lens
Innovation though the value-in-use lens encourages us to focus on trying to to further improve actor’s wellbeing
