Progress as a verb and a state transition
The progress economy’s underlying premise: making progress to their more desired state is everything a Progress Seeker wants. What we’re thinking In the progress economy we believe Progress Seekers are trying to make progress with everything in their life. They are trying to get from their current progress origin to their more desired state (progress sought). It’s a progress journey. Progress can therefore be seen equally as: It’s a super-charged description of a job to be done, in the style of Chistensen and Ulwick. That leads us to further insights into: Understanding this progress journey sets the foundations for more…
Progress as a State
Progress has three, equally important, dimensions – functional, non-functional and contextual. Not understanding one or more will sink your innovation, sales, and growth. What we’re thinking Progress is a state – a snapshot comprising three elements, namely: Identifying and understanding all three elements is critical for understanding seeker’s desires, making progress, progress propositions, value, and pursuing successful innovation. Failing to do so may lead to the next super-market self checkouts… Progress as a state Progress as a state is a foundational concept in the Progress Economy. It frames how both Seekers and Helpers understand, and measure, progress journeys. We’ll even…
Progress as a noun
Several progress states – the waypoints and phenomenological determinations – are important enough in the story of progress that we specifically name them What we’re thinking In the Progress Economy, some progress states are significant enough to name explicitly. They serve as: These states form the basis for the story of how value emerges from progress (as progress comparisons). They are also essential tools for improving innovation, sales, and growth. Why naming matters Progress is moving, over time, to a more desired state. But where does a seeker start? What’s the end goal? How do we evaluate progress along the…
Understanding Progress
Anchor your thinking around Seekers’ progress and minimising progress hurdles, and you will outperform on innovation, sales, and growth, compared to those stuck on product features and focusing on value. What we’re thinking Progress – moving over time to a more desired state – is a new philosophy for understanding how the world works, solving the challenges our traditional value-first view gives us. Imagine a world where innovation lands, sales resonate, and growth accelerates – not because we focused on value, which is surprisingly hard to actionably define, but because we focus on what we are truly looking for: progress. Value, it…
What is value?
Beyond Value Podcast Episode: Value: difficult to define, agree upon, and measure; yet we all talk about maximising, embedding and adding it to products. But this traditional view of value – despite its past success – is increasingly hindering innovation and holding back growth. It’s time to re-imagine our view of value. What we’re thinking You wouldn’t be alone in thinking value is a simple concept. We regularly use the word; adding and creating value here and there, wondering what value something brings, making value judgements, and so on. But this is rather superficial. When pushed to define what we…
