Innovation: only 6% of executives are happy with innovation initiatives
McKinsey
Growth: unless we do something, we’re heading for the “tepid 20’s”
International Monetary Fund
The solution: see the world through a progress-first lens
» we’re all trying to make progress in everything in our lives
» reaching our progress sought gives us maximum value
progress» a deceptively simple concept: moving, over time, to a more desirable state
Learning a language, getting nourished, moving to another location, hanging up a picture – these are examples of progress journeys (jobs to be done, with deeper insights). A move from where we are today (progress origin) to a state we feel is more desirable (progress sought). And we often need help progressing.
We are all Progress Seekers looking to make progress in everything in our lives – our progress sought (practically, we’ll often focus on specific aspects at a time in the progress economy thinking).
Propositions introduce 5 additional progress hurdles that need minimising in the eyes of a seeker. Also, a proposition’s progress offered (and origin) may not directly meet a seekers progress sought – it just needs to be close enough
Progress Helpers are incentivised to offer propositions because they need help progressing in something themselves (we are all progress seekers…). Fundamentally, we exchange service (a level of equitable effort – price = effort x number). Though this is usually indirectly via service credits…of which cash has been a successful implementation.
Deep insights into improving innovation and sales
Innovation and sales are two sides of the same progress coin
Innovation – improving progress
Innovation is all about improving progress a seeker can make towards their individual progress sought.
The Progress Economy reveals more than 15 innovation levers to innovate more systematically and successfully.
We see value as a set of progress comparisons. Emerged value, for example, compares progress reached with progress sought. That’s why there’s only potential value at progress origin (no progress reached) and maximum when reaching progress sought
Value emerges as progress is made
Such emerged value may not be meaningful to an individual seeker until certain points on the journey (in the worst case, at the end). Emerged value needs to be recognised by them
