Progress Seekers
Progress Seekers are looking to make progress in all aspects of their life. Every actor in the economy is a Seeker, and they are the predominant judgers of their own progress/improvements in well-being (value)
Externalities
Left to their own devices, Seekers may pursue progress that has a direct, or accidental, detrimental impact on society. Externalities counter that by injecting safeguards into a Seeker’s progress sought.
Progress Helpers
Progress Helpers offer supplementary capabilities with the potential to enable Seekers to make better progress towards their progress sought. Whilst Seekers are predominant judgers of value, Helpers may make similar progress comparisons to decide to offer/withdraw their capabilities to a particular progress attempt.
Progress Owners
Within a Progress Helper there should be an accountable Progress Owner for each proposition. This person is accountable for the proposition’s marketing, innovation, and execution.
