The Progress Economy

firing up systematic innovation and growth

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Category: Operation Layer

  • Segmentation by progress sought

    Market segmentation is typically performed through product features or market demographics (age, sex, postcode etc). Here’s a sobering comment from Christensen (author of The Innovator’s Dilemma – which gave us disruptive innovation – and Jobs to be Done theory): The great Harvard marketing professor Theodore Levitt used to tell his students, “People don’t want to […]

  • Progress Proposition Continuum

    Progress Proposition Continuum

    All progress propositions – the offers to help progress seekers make progress – are located on a progress proposition continuum. Where they reside somewhere between enabling and relieving propositions. And moving a proposition along the continuum is a systematic approach to hunting innovation. What differentiates where propositions reside on the continuum is who leads the […]