What we’re thinking

If we create value when making progress can we also destroy it?

And since progress is a joint endeavour when engaging a progress proposition, leading to value co-creation, can value be co-destroyed?

Yes, value can be destroyed. As it emerges from progress, if progress is hindered then it may be destroyed. However, value destruction doesn’t require a joint effort, so talk of value co-destruction, mirroring co-creation, is misleading.

Lintula et al’s framework of value co-destruction is a useful tool to explore the better named value destruction further. As well as plan for recovery.