Progress Hurdles
Seekers face hurdles on their progress attempts. There is the foundational hurdle of lacking capabilities; and five additional hurdles introduced by progress propositions.
Lack of capability – a progress hurdle
The foundational hurdle. If a Seeker lacks capability they likely struggle to progress. Helpers offer supplementary capabilities in an attempt to lower this hurdle..
Adoptability – a progress hurdle
The adoptability progress hurdle reflects Rogers’ classic five perceived attributes of innovation.
Deciding to make progress
The Seeker’s decision process to start, continue, or abandon a progress attempt
Equitable Service Exchange
We don’t expect exchange to be equivalent, but we do expect it to be equitable. When it is not, Seekers may chose not to engage your proposition. Here are the roots of pricing in the progress economy.
Resistance – a progress hurdle
Perhaps the 6th, missing, attribute from Rogers’ theory. Resistance to a proposition is a hurdle that Kleijnen et al identify a number of antecedents.
Deciding to engage a progress proposition
The decision process – to start, continue and/or abandon – that a Seeker goes through for a progress attempt engaging a progress proposition.
Continuum misalignment – a progress hurdle
The greater the distance between a proposition’s and a Seeker’s position on the relieving-enabling the continuum, the greater is this hurdle.
Lack of confidence – a progress hurdle
The lower a Seeker’s confidence in you and/or your proposition, the higher the hurdle – welcome to brands.
Progress Potential
The progress state that an actor – predominantly the Seeker – judges, at a particular moment in time, could be reached in a progress attempt.
