Dr. Adam Tacy PhD, MBA avatar
What we’re thinking:

Phenomeno-what? I’m with you, what a mouthful!

It’s a term we inherit from our service-dominant logic roots and use in the progress economy when talking about decisions and judgements; taking into account the decision makers unique experiences, perceptions, and values.


of, or relating to, someone’s awareness or experience of something rather than the thing itself

Think of it as the baggage you bring to a decision – all your lived experiences. Together with what you’re experiencing right now at the decision/judgement point (your living experience). That all affects how you feel and your judgements of progress potential, reached, sizes of progress hurdles, value recognition or destruction, and whether to proceed or abandon progress attempts.

It’s why you might hate a particular proposition right now, but loved it yesterday; or why you’ll never engage it, ever!

You fickle, wonderful, human being!

Related articles


Let’s progress together through discussion…