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Progress Offered
What we’re thinking Progress offered is the progress state a progress proposition offers to help a seeker reach. Ideally, it should match each individual seeker’s progress sought. However, such customisation can significantly raise the equitable exchange progress hurdle. To address this challenge, helpers often segment seekers by progress sought, offering one or more generic progress offered. This […]
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Progress Sought
What we’re thinking Progress sought is the more desirable progress state – functional, non-functional, and contextual – a progress seeker wishes to reach. It’s the primary named state in the progress economy. And when reaching it, the seeker can recognise maximum value. Understanding the progress that seekers seek is crucial in creating and evolving progress propositions, segmenting […]
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Progress Origin
What we’re thinking Every progress attempt starts from a seeker’s unique progress origin. It’s somewhere that influences a seeker’s feelings of lack of resource and progress potential; and which can change between attempts. And a place where no progress has occurred, and so no value has emerged. Progress propositions also need to assume a seeker’s […]
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Segmentation by progress
The idea We can, and should, segmentation our market by progress sought and/or progress origin. It is more powerful than our typical segmentation approaches that use product features or market demographics (age, sex, postcode etc). Four approaches are found: mainstream, segments, customisable segments, and full customisable. The choice a helper takes has impacts on the […]
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Innovation – improving progress
What we’re thinking We can, and must, do better than our prevailing definitions of innovation. Let’s ditch the vague definitions we typically lean on (we’re even looking at you ISO 56000!). They revolve around adding/creating value…and value is something we know is hard to understand, define, and address. Those definitions can lead us to the […]
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progress diamond
The idea The progress diamond is a tool used to visualise the relationship between progress sought and progress offered. It sits in the strategic layer of the progress economy. Signifying its importance in the way a progress helper positions their progress proposition. The progress diamond The relationship between progress sought by a seeker and that […]