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Progress Offered
What we’re thinking Progress offered is the progress state a progress proposition offers to help reach. Ideally, it should match each individual seeker’s progress sought. However, the extent of customisation required for this alignment can significantly raise the equitable exchange progress hurdle. Alternatively, helpers look to segment seekers by progress sought (and potentially progress origin), which often…
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Progress Sought
What we’re thinking Progress sought is the paramount named state in the progress economy. It captures the more desirable progress state – functional, non-functional, and contextual – a progress seeker is trying to reach. Understanding the ever evolving progress that seekers seek is crucial in creating offers to help, segmenting markets better, and as a driving force…
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Progress Origin
What we’re thinking Every progress journey starts from the seeker’s progress origin. It is unique to each seeker and for each progress attempt. And is likely to move over time as seekers acquire resources in other markets, industries and progress attempts. By identifying it, we get an insight into a seeker’s lack of resource and…
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Segmentation by progress
The idea We can, and should, segmentation our market by progress sought and/or progress origin. It is more powerful than our typical segmentation approaches that use product features or market demographics (age, sex, postcode etc). Four approaches are found: mainstream, segments, customisable segments, and full customisable. The choice a helper takes has impacts on the…
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progress diamond
The idea The progress diamond is a tool used to visualise the relationship between progress sought and progress offered. It sits in the strategic layer of the progress economy. Signifying its importance in the way a progress helper positions their progress proposition. The progress diamond The relationship between progress sought by a seeker and that…
The Progress Economy
firing up systematic innovation and growth