Progress Hurdles
Seekers face hurdles on their progress attempts. There is the foundational hurdle of lacking capabilities; and five additional hurdles introduced by progress propositions.
Lack of capability – a progress hurdle
The foundational hurdle. If a Seeker lacks capability they likely struggle to progress. Helpers offer supplementary capabilities in an attempt to lower this hurdle..
Adoptability – a progress hurdle
The adoptability progress hurdle reflects Rogers’ classic five perceived attributes of innovation.
Resistance – a progress hurdle
Perhaps the 6th, missing, attribute from Rogers’ theory. Resistance to a proposition is a hurdle that Kleijnen et al identify a number of antecedents.
Continuum misalignment – a progress hurdle
The greater the distance between a proposition’s and a Seeker’s position on the relieving-enabling the continuum, the greater is this hurdle.
Lack of confidence – a progress hurdle
The lower a Seeker’s confidence in you and/or your proposition, the higher the hurdle – welcome to brands.
Inequitable exchange – a progress hurdle
Is the Helper requesting more effort in exchange for performing their service than the Seeker feels if fair (equitable)?
