Inequitable exchange – a progress hurdle
THE IDEA Since service is fundamental basis of exchange, helpers expect an equitable level of effort of service from the seeker in exchange for engaging their proposition. A seeker feeling this level as too high is a hurdle to progress. (note that service credits may replace direct exchange of service; in which case the level of effort must be given in service elsewhere but the seeker’s feeling of magnitude is still the same) Progress hurdles Just a quick recap of progress hurdles, they are: progress hurdles – factors that if felt, uniquely and phenomenologically, by a progress seeker as too…
Lack of confidence – a progress hurdle
What we’re thinking The greater the confidence a seeker has in a progress proposition and/or a progress helper, the lower this progress hurdle is. We’re talking about brands, brand extensions and seeker’s experiences. Editing below here Seekers must have confidence that an offering will assist them in making progress. In both the actual proposition and in the helper. And this usually starts based on the seeker’s individual lived experience. Explore lack of confidence hurdle >> That’s to say, prior interactions with the helper and/or offering, or similar offering, can provide confidence. And if they are now attempting to make same…
Continuum misalignment – a progress hurdle
What we’re thinking We know propositions sit on the progress proposition continuum – between enabling and relieving propositions. A seeker also takes a position for every progress attempt. The further apart those two positions are, the greater the misalignment on the continuum progress hurdle. A seeker looking for a fully relieving proposition will perceive a fully enabling proposition as having a high barrier to progress. Editing below here Our next hurdle concerns itself with the progress continuum. That tells us all propositions fit somewhere between an enabling and a relieving service. The differentiator being who drives the activities. Towards the relieving…
Resistance – a progress hurdle
What we’re thinking Not all propositions are going to be welcomed by all seekers. Kleijnen et al identify a hierarchy of resistance – postponement, rejection and opposition, to which we insert none – that we’ll use as the resistance progress hurdle. They also identify factors that contribute to each levels, giving a framework to reduce this hurdle. A seeker’s resistance to a proposition needs to be low enough for them to engage. And it goes hand in hand with the adoptability progress hurdle. Resistance to a proposition Innovation theory is typically built on the premise that all innovation is good,…
Adoptability – a progress hurdle
What we’re thinking We’re leveraging some of Rogers’ innovation adoption theory as a progress hurdle. Specifically his adopter types and his five perceived attributes affecting adoptability of innovations – complexity, relative advantage, compatibility, trialabilty and observability. A seeker has to feel they can adopt a proposition to begin engaging it to attempt progress. This goes hand in hand with the resistance progress hurdle. And a seeker’s adopter type gives an insight into how high they see this hurdle. Adoptability If a seeker cannot envision themselves using your proposition, the likelihood of engagement diminishes, resulting in you missing out on service…
Lack of capability – a progress hurdle
What we’re thinking Often progress seekers lack the resources needed to make progress: skills, knowledge, tools, maybe strength, time, etc. This is the fundamental progress hurdle in the progress economy – the lack of resources progress hurdle. Seekers may be innovative and create new resources, or reuse existing resources in novel ways. Or they may turn to a progress propositions (which offer supplementary resources). Whilst the intention of progress propositions is to reduce this hurdle, they may not fully lower it and may even introduce new lack of resources. Helpers are incentivised to minimise this hurdle by their need to…
Value destruction
What we’re thinking If we create value when making progress can we also destroy it? And since progress is a joint endeavour when engaging a progress proposition, leading to value co-creation, can value be co-destroyed? Yes, value can be destroyed. As it emerges from progress, if progress is hindered then it may be destroyed. However, value destruction doesn’t require a joint effort, so talk of value co-destruction, mirroring co-creation, is misleading. Lintula et al’s framework of value co-destruction is a useful tool to explore the better named value destruction further. As well as plan for recovery. Editing below here Value…
Progress Hurdles
What we’re thinking We’re eager to make progress…but what if we’re lacking the resources we need to do so?! Perhaps we lack the skills, knowledge, tools, maybe strength, or time, or… We’ve hit the foundational progress hurdle of the progress economy!! Luckily, progress propositions offer supplementary resources that aim to lower this hurdle. But, they might not fully, or might introduce new lack of resource. And propositions give rise to five additional progress hurdles: Higher hurdles imply lower judgements of progress potential, and therefore reduced value. Though we call these hurdles rather than barriers as some seekers may still attempt…
