Location – a resource mix element
Editing below here Secondly there are those physical resources where progress is made. Such as buildings. The hospital where operations take place, for example. And we can think of elements in this category in terms of Bitner’s servicescapes. innovating physical resources Servicescapes can always be innovated. And often this will be tied to non-functional progress – feelings – though not exclusively. And Bitner’s model highlights plenty of space where we can hunt for ideas. Another large topic of innovation is where we convert goods to physical resources. Shortly we’ll talk about this under the guise of servitization / product as a…
Goods – a resource mix element
Editing below here Goods are examples of operand resources. Remember that in order to make progress with these types of resources, they must be acted upon. They are usually physical, tangible objects. Although we can have digital goods such as digital films, music, and e-books, etc. The distinguishing feature of goods in the progress economy is that ownership of them is permanently transferred from the progress helper to the progress seeker. And it is important to appreciate that goods are simply another component of the progress resource mix. We don’t see any goods vs services debate (as we do in traditional thinking).…
Data – a resource mix elementData –
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Systems – a resource mix element
Editing below here When we talk about systems in the progress resource mix, we’re once more referring to outward-facing systems rather than internal. That is, systems with which seekers interact in order to attempt making progress. The new client interfaces of the updated den Hertog model above. And we find that systems can be either an operant or an operand resource. For instance, a word processor is a system acting as an operand resource. It needs to be acted upon to make progress (“be valuable” if we allow ourselves to be lazy with definitions for a moment). Whereas a telephone…
Employees – a resource mix element
What we’re thinking Employees are the human resources of the helper. As operant resources they act on other resources in an attempt to make progress. Some employees may be offered in the progress resource mix, such as: nurses, teachers, cleaners, traffic wardens, consultants, sales team and so on. Typically the capabilities carried by employees leveraged in resource integration progress-making steps are their skills and knowledge. But can also include physical capabilities like strength, or the network the employee has etc. editing from here Employees – carriers of capability Employees are one of two operant resources a progress helper might offer…
Resources – carriers of capabilities
Stop asking “What product should we build?” and start asking “What capabilities do our customers lack that is limiting their progress?”, and then package those in resources that deliver them best in the context of the Seeker’s progress. What we’re thinking Progress is made when we successfully integrate resources that carry the necessary capabilities. It stalls when we mis-integrate, have the wrong type of resource to Seeker’s expectations, or lack resources carrying the needed capabilities (that is, we lack the needed capabilities). But what are resources? The literature, and our daily linguistic short-cuts, introduce confusion! So let’s be precise: resources:…
Lack of capability – a progress hurdle
What we’re thinking Often progress seekers lack the resources needed to make progress: skills, knowledge, tools, maybe strength, time, etc. This is the fundamental progress hurdle in the progress economy – the lack of resources progress hurdle. Seekers may be innovative and create new resources, or reuse existing resources in novel ways. Or they may turn to a progress propositions (which offer supplementary resources). Whilst the intention of progress propositions is to reduce this hurdle, they may not fully lower it and may even introduce new lack of resources. Helpers are incentivised to minimise this hurdle by their need to…
Progress Resource Mix
Enterprises/ecosystems offer a mix of resources for a seeker to integrate with when attempting to make progress. This service mix comprises a specific combination of: goods, physical resources, systems, and people. Altering the blend of the service mix is a source of innovation.
