What is value?
Value: difficult to define, agree upon, and measure; yet we all talk about maximising, embedding and adding it to products. But this traditional view of value – despite its past success – is increasingly hindering innovation and holding back growth. It’s time to re-imagine our view of value.
Value-in-Exchange
The value model that built industries and economies – embed, exchange, use-up. But is increasingly holding us back with its blind spots increasingly stalling your innovation and limiting your growth.
Value-in-use
The value model underlying service-dominant logic, which sees value created as products are used and having only potential when not used. We see usage as improving well-being.
well-being-through-progress
Forget value. It is your well-being you increasingly improve as you seek to make progress towards your progress sought. Discover the actionable model that will accelerate your sales, innovation and growth.
Value recognition
Emerged value (through progress) needs to be recognised by a Seeker – in a process akin to revenue recognition – for it to be meaningful to them.
Value destruction
Value (improvements in well-being) can be destroyed y one or more actor in the progress attempt hinders progress.
