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Value-through-progress
What we’re thinking We’re breaking free of the historical view of value. Finally, if progress is hampered or not as expected, we might experience value destruction. editing from here down VALUE-THROUGH-PROGRESS We need to evolve our thinking around value again to answer the question what does value mean. value-through-progress: a view of value creation that […]
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Value-in-use
What we’re thinking By removing the all-consuming focus on a single point of value exchange the value-in-use model addresses the growth blind spots inbuilt into our traditional value-in-exchange view. Instead we see value emerging – being co-created – as value propositions are actively used. Where value creation is limited only by the scope of value […]
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Value-in-Exchange
What we’re thinking Our traditional view of value – value-in-exchange – sees manufacturers embedding increasing value through the supply chain and exchanging it with customers for cash at a point of exchange. Customers then use up/destroy that value. We see value as a property of goods and services; entwined with, and measured by, price. Such […]
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Value recognition
What we’re thinking Value emerges through progress…but is the value that progressively emerges, well, valuable? Or, to put another way, how does a seeker feel to: get 80km of a 100km journey; learn some Mandarin Chinese; half hang up a picture? It turns out the answer is: it depends. Whilst value incrementally emerges as progress […]
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What is value?
What we’re thinking We’re breaking free of the historical view of value. Fixing growth blind spots and the innovation problem. Once you free your mind about a concept of harmony and of music being correct you can do whatever you want Channeling Giorgio Moroder: Once we free our minds about the traditional concept of manufacturers […]