Value recognition
What we’re thinking Value emerges through progress…but is the value that progressively emerges, well, valuable? Or, to put another way, how does a seeker feel to: get 80km of a 100km journey; learn some Mandarin Chinese; half hang up a picture? It turns out the answer is: it depends. Whilst value incrementally emerges as progress […]
Equitable Service Exchange
What we’re thinking Should you pay less is supermarkets when using a self-service checkout? After all, you are putting in more effort compared to using manned checkout. Is making your friend a meal a fair exchange for them helping you move house? Service exchange does not need to be equal; it just needs both parties […]
Inequitable exchange – a progress hurdle
THE IDEA Since service is fundamental basis of exchange, helpers expect an equitable level of effort of service from the seeker in exchange for engaging their proposition. A seeker feeling this level as too high is a hurdle to progress. (note that service credits may replace direct exchange of service; in which case the level […]
Lack of confidence – a progress hurdle
What we’re thinking The greater the confidence a seeker has in a progress proposition and/or a progress helper, the lower this progress hurdle is. We’re talking about brands, brand extensions and seeker’s experiences. Editing below here Seekers must have confidence that an offering will assist them in making progress. In both the actual proposition and […]
Continuum misalignment – a progress hurdle
What we’re thinking We know propositions sit on the progress proposition continuum – between enabling and relieving propositions. A seeker also takes a position for every progress attempt. The further apart those two positions are, the greater the misalignment on the continuum progress hurdle. A seeker looking for a fully relieving proposition will perceive a […]
Resistance – a progress hurdle
What we’re thinking Not all propositions are going to be welcomed by all seekers. Kleijnen et al identify a hierarchy of resistance – postponement, rejection and opposition, to which we insert none – that we’ll use as the resistance progress hurdle. They also identify factors that contribute to each levels, giving a framework to reduce […]
Adoptability – a progress hurdle
What we’re thinking We’re leveraging some of Rogers’ innovation adoption theory as a progress hurdle. Specifically his adopter types and his five perceived attributes affecting adoptability of innovations – complexity, relative advantage, compatibility, trialabilty and observability. A seeker has to feel they can adopt a proposition to begin engaging it to attempt progress. This goes […]
Lack of resource – a progress hurdle
What we’re thinking Often progress seekers lack the resources needed to make progress: skills, knowledge, tools, maybe strength, time, etc. This is the fundamental progress hurdle in the progress economy – the lack of resources progress hurdle. Seekers may be innovative and create new resources, or reuse existing resources in novel ways. Or they may […]
Progress Potential
What we’re thinking Progress potential is the progress state that an actor phenomenologically judges, at particular moment in time, could be reached in a progress attempt. It is regularly judged by progress seekers as part of their decision process to start and continue progress attempts, alone or with propositions. Progress helpers predict it for their […]
Progress Reached
What we’re thinking Progress reached is the progress state that an actor phenomenologically judges to have been reached at a specific point during a progress attempt. These judgements relate to value in two ways. First it indicates how much value an actor feels has emerged by that point. Secondly, we find that for emerged value […]
