Innovation Lever: Improving how to reach today’s progress potential/progress offered
Improve how Seekers reach the progress they can today
Progress Offered
What we’re thinking Progress offered is the progress state – capturing functional, non-functional and contextual aspects – a progress proposition offers to help a seeker reach. Ideally, it should match an individual seeker’s current progress attempt’s progress sought. However, such customisation can significantly raise the equitable exchange progress hurdle. To address this challenge, helpers often segment seekers […]
Progress Sought
What we’re thinking Progress sought is the more desirable progress state – capturing functional, non-functional, and contextual elements – that a progress seeker wishes to reach. Upon reaching progress sought, the seeker likely recognises maximum value. It complements progress origin, giving us a fuller picture of a seeker’s journey and the gaps towards that. It also has […]
Progress Origin
Progress origin captures an individual seeker’s starting state for the current progress attempt. It also captures the starting state a proposition offers to help make progress from. These two origins are likely to differ.
Segmentation by progress
The idea We can, and should, segmentation our market by progress sought and/or progress origin. It is more powerful than our typical segmentation approaches that use product features or market demographics (age, sex, postcode etc). Four approaches are found: mainstream, segments, customisable segments, and full customisable. The choice a helper takes has impacts on the […]
Innovation – improving progress
What we’re thinking Seeing the world through a progress-first lens reveals a suite of practical innovation levers. Now we can address our innovation problem – where 94% of executives are not happy with innovation initiatives – through identifying numerous levers we can apply to deliver what progress seekers truly want: better progress. Be gone chasing […]
progress diamond
Editing / Writing The idea The progress diamond is a tool used to visualise the relationship between progress sought and progress offered. It sits in the strategic layer of the progress economy. Signifying its importance in the way a progress helper positions their progress proposition. The progress diamond The relationship between progress sought by a […]
The Progress Economy
fixing innovation, sales, and firing up growth
Category: Strategic Layer
This layer is one of four in the progress economy’s functional operating system. It captures those aspects that are at the strategic level. Here you’ll find:
- the three strategic progress states (progress sought, origin(s) and offered)
- what innovation is in a progress-first world
- how progress can be used for more useful segmentation of markets
- the progress-diamond tool (where progress sought meets progress offered
