Transforming innovation: the operational definition
The real question for innovators is not “how do we add value?” but “how do we enable better progress?”. Seekers want improved well-being, which is operationalised through progress – enable better progress (functional, non-functional, contextual) with lower progress hurdles and quicker well-being recognition. What we’re thinking We’ve uncovered that chasing value is the root of our innovation problem – despite increasing investment, innovation outputs are disappointing and growth is stagnating. I’ve also proposed that the solution comes from a mind shift away from chasing value towards increasing well-being; which is operationalised through enabling better progress. Taking a progress-forward view reveals four clear, actionable,…
Improving how to reach today’s progress potential/progress offered
Improve how Seekers reach the progress they can today
Progress Offered
What we’re thinking Progress offered is the progress state – capturing functional, non-functional and contextual aspects – a progress proposition offers to help a seeker reach. Ideally, it should match an individual seeker’s current progress attempt’s progress sought. However, such customisation can significantly raise the equitable exchange progress hurdle. To address this challenge, helpers often segment seekers by progress sought, offering one or more generic progress offered. This streamlines their efforts, allowing the equitable exchange required to reduce. Notably, some approaches to crafting progress offered encourage systematic deviations from the mainstream segment. Disruptive innovation and blue ocean strategy being two. We observe…
Progress Sought
What we’re thinking Progress sought is the more desirable progress state – capturing functional, non-functional, and contextual elements – that a progress seeker wishes to reach. Upon reaching progress sought, the seeker likely recognises maximum value. It complements progress origin, giving us a fuller picture of a seeker’s journey and the gaps towards that. It also has a strong relationship with a progress proposition’s progress offered. We should be aware that there are three main external influences on a Seekers progress sought: Understanding a Seeker’s progress sought is fundamental to creating and evolving progress propositions, better segmenting markets, sales, and innovating. Progress…
Progress Origin
Progress origin captures an individual seeker’s starting state for the current progress attempt. It also captures the starting state a proposition offers to help make progress from. These two origins are likely to differ.
Segmentation by progress
The idea We can, and should, segmentation our market by progress sought and/or progress origin. It is more powerful than our typical segmentation approaches that use product features or market demographics (age, sex, postcode etc). Four approaches are found: mainstream, segments, customisable segments, and full customisable. The choice a helper takes has impacts on the progress offered, progress hurdles, seeker’s judgements of progress potential, and proposition viability. EDITING BELOW HERE Segmenting progress sought Progress origin Key recommendations content dump Market segmentation is typically performed through product features or market demographics (age, sex, postcode etc). Here’s a sobering comment from Christensen…
Transforming Innovation: From Value to Progress
Are you in the 94% of executives unhappy with Innovation initiatives? Basing your definition of, and approaches to, innovation on adding value is the fundamental reason. Are you ready to beat luck and re-build on enabling progress?
progress diamond
Editing / Writing The idea The progress diamond is a tool used to visualise the relationship between progress sought and progress offered. It sits in the strategic layer of the progress economy. Signifying its importance in the way a progress helper positions their progress proposition. The progress diamond The relationship between progress sought by a seeker and that offered by a helper is fundamental to exploiting the progress economy. As helpers we need to fully understand the progress journey of a seeker. This means knowing the breadth – the functional, non-functional and contextual elements – of both the: Ideally progress…
Category: Strategic Layer
This layer is one of four in the progress economy’s functional operating system. It captures those aspects that are at the strategic level. Here you’ll find:
- the three strategic progress states (progress sought, origin(s) and offered)
- what innovation is in a progress-first world
- how progress can be used for more useful segmentation of markets
- the progress-diamond tool (where progress sought meets progress offered
