Progress Offered
What we’re thinking Progress offered is the progress state – capturing functional, non-functional and contextual aspects – a progress proposition offers to help a seeker reach. Ideally, it should match an individual seeker’s current progress attempt’s progress sought. However, such customisation can significantly raise the equitable exchange progress hurdle. To address this challenge, helpers often segment seekers […]
Progress Sought
What we’re thinking Progress sought is the more desirable progress state – capturing functional, non-functional, and contextual elements – that a progress seeker wishes to reach. Upon reaching progress sought, the seeker likely recognises maximum value. It complements progress origin, giving us a fuller picture of a seeker’s journey and the gaps towards that. It also has […]
Progress Origin
Progress origin captures an individual seeker’s starting state for the current progress attempt. It also captures the starting state a proposition offers to help make progress from. These two origins are likely to differ.
Segmentation by progress
The idea We can, and should, segmentation our market by progress sought and/or progress origin. It is more powerful than our typical segmentation approaches that use product features or market demographics (age, sex, postcode etc). Four approaches are found: mainstream, segments, customisable segments, and full customisable. The choice a helper takes has impacts on the […]
Innovation – improving progress
What we’re thinking We have an innovation problem – 94% of executives are not happy with innovation initiatives. It’s because we use an outdated definition of value, and tie our approaches and processes to that. Our typical innovation definitions are formed around adding/creating value (we’re even looking at you ISO 56000!). This hugely influences our […]
progress diamond
Editing / Writing The idea The progress diamond is a tool used to visualise the relationship between progress sought and progress offered. It sits in the strategic layer of the progress economy. Signifying its importance in the way a progress helper positions their progress proposition. The progress diamond The relationship between progress sought by a […]
