Accelerating well-being recognition
Can you reduce one or more of the six progress hurdles to enable Seekers to make more progress? What we’re thinking One of the four innovation outcomes is a proposition that reduces one or more of the six progress hurdles. Is your innovation reducing the lack of capabilities or is more adoptable with less resistance?
Lowering progress hurdles
Can you reduce one or more of the six progress hurdles to enable Seekers to make more progress? What we’re thinking One of the four innovation outcomes is a proposition that reduces one or more of the six progress hurdles. Is your innovation reducing the lack of capabilities or is more adoptable with less resistance?
Improving today’s progress
Can you better enable Seekers to make the progress they can today in a better way? What we’re thinking One of the four innovation outcomes is a proposition that offers to help reach today’s progress in an improved way. This is actually a conceit. A useful cognitive shortcut relating to increasing non-functional potential progress, or
Increasing progress potential
Can you innovate to enable Seekers get closer to their progress sought than they can today? What we’re thinking One of the four innovation outcomes is a proposition that offers increased progress potential. That is to say, a proposition that enables a Seeker to get closer to their progress sought. And that might mean starting
Sliding along the progress continuum
Close the gap between proposition and Seekers, or explore implications of new positions, on the enabling-relieving progress continuum
Segmenting
Segment on progress sought, and progress origin, to unlock innovation and sales
Chasing Evolving Progress Origin
Seeker’s constantly gain capabilties, through other progress attempts, meaning their origin evolves – miss that, and your proposition becomes stale.
Chasing Progress Sought
Accelerating value recognition timelines
Accelerate when Seekers recognise emerged value to keep them engaged. Through smarter business models and/or refined delivery methods.
Reducing progress hurdles
Reduce one or more progress hurdles to increase progress potential – watch your growth accelerate







