Innovation and sales: two sides of the same coin
Sales and innovation both aim to enable the making of better progress. Innovation is often off-line, sales more in-line. The former helps sales, and the later may result in local innovation. Both leverage the same progress levers.
Transforming innovation – the operational definition
The real question for innovators is not “how do we add value?” but “how do we enable better progress?”. Deliver what progress seekers truly want: better progress (functional, non-functional, contextual) with lower progress hurdles and quicker well-being recognition. What we’re thinking We’ve identified solving our innovation problem requires a mind shift from chasing added value to enabling better
Progress Levers – operationalising innovation
Which progress levers are you applying to turn innovation (and sales) from a gamble into repeatable creative success? Creating from here downwards What we’re thinking Progress levers are the systematic means by which progress can be enabled, improved, or accelerated. Put simply: they are how we operationalise innovation and fire up sales. They roll out of our progress economy’s
Sliding along the progress continuum
Close the gap between proposition and Seekers, or explore implications of new positions, on the enabling-relieving progress continuum
Segmenting
Segment on progress sought, and progress origin, to unlock innovation and sales
Chasing Evolving Progress Origin
Seeker’s constantly gain capabilties, through other progress attempts, meaning their origin evolves – miss that, and your proposition becomes stale.
Chasing Progress Sought
Accelerating value recognition timelines
Accelerate when Seekers recognise emerged value to keep them engaged. Through smarter business models and/or refined delivery methods.
Reducing progress hurdles
Reduce one or more progress hurdles to increase progress potential – watch your growth accelerate
Aligning progress origins
Help a Seeker through reducing the resource gap to starting or removing nugatory resources
