Exploring Progress Proposition
Stop asking “What product should we build?” and start asking “What capabilities do our customers lack that hinders them making progress they seek, and how can we package those into the resource types they are looking for?” Savvy leaders unlock sales, innovation, and growth by repeatedly and purposefully aligning their proposed resource mix and progress-making […]
Progress Proposition Continuum
Seekers look to be enabled or relieved…and propositions can be enabling or relieving. Position your target Seeker(s) and your proposition(s) on the proposition continuum – then innovate to close the gap. Or, slide along the continuum to explore new proposals, new resource mixes, and new target Seekers. A mismatch increases the continuum misalignment hurdle What […]
Progress Resource Mix
Enterprises/ecosystems offer a mix of resources for a seeker to integrate with when attempting to make progress. This service mix comprises a specific combination of: goods, physical resources, systems, and people. Altering the blend of the service mix is a source of innovation.
