Exploring Progress Proposition
Progress propositions aren’t just offers – they’re carefully crafted bundles of supplementary resources you’ve designed to help Seekers make progress. Savvy executives know this, and they unlock sales, innovation, and growth by repeatedly and purposefully aligning their proposed resource mix and progress-making activities with ever evolving Seeker needs. Seekers don’t stand still – neither should […]
Progress Proposition Continuum
Are you: Position your target Seeker(s) and your proposition(s) on the proposition continuum – then innovate to close the gap. Or, deliberately slide along the continuum to explore new proposals, new resource mixes, and new target Seekers. What we’re thinking Seekers often look for help to make progress, but not all Seekers want to be […]
Progress Resource Mix
Enterprises/ecosystems offer a mix of resources for a seeker to integrate with when attempting to make progress. This service mix comprises a specific combination of: goods, physical resources, systems, and people. Altering the blend of the service mix is a source of innovation.
