Context hierarchy
The progress economy is a hierarchical model of value creation reimagined through making progress. It comprises four key contexts: progress, progress attempts, progress propositions, and service exchange. By understanding progress as the core, resources as fundamental, propositions as solutions, and (mostly) indirect service exchange – helping others progress – as the model fairness, we unlock a dynamic framework for innovation and growth.
Deciding to engage a progress proposition
Editing below here. Understanding why and how a progress seeker decides to engage with a progress proposition – the engagement decision process – is critical to unlocking growth and innovation. Knowing the hurdles, for example, gives us a zone for innovation to reduce them. Comfortingly, our engagement decision process builds on top of the progress
Exploring Progress Proposition
Stop asking “What product should we build?” and start asking “What capabilities do our customers lack that hinders them making progress they seek, and how can we package those into the resource types they are looking for?” Savvy leaders unlock sales, innovation, and growth by repeatedly and purposefully aligning their proposed resource mix and progress-making
Progress Proposition Continuum
Seekers look to be enabled, relieved, somewhere in-between; propositions are enabling, relieving, somewhere in-between. The positions tells us a lot about non-functional and contextual progress, progress hurdles and successful resource mixes. Understand the position of your Seeker and your proposition on the proposition continuum – innovate to close the gap, or, slide along the continuum
Progress Resource Mix
Enterprises/ecosystems offer a mix of resources for a seeker to integrate with when attempting to make progress. This service mix comprises a specific combination of: goods, physical resources, systems, and people. Altering the blend of the service mix is a source of innovation.




