Blue Ocean Strategy

Dr. Adam Tacy PhD, MBA avatar
What we’re thinking

Blue Ocean Strategy is about finding uncontested markets (blue oceans) by applying “value innovation” – simultaneously lowering costs and increasing value.

We can leverage the progress economy’s view of value – as emerging from progress – to better understand both “increasing value” and impact on lowering costs. Specifically, we can:

  1. construct a Blue Ocean strategy canvas based on the three components of progress (functional, non-functional and contextual)
  2. apply Blue Ocean’s four action framework to systematically investigate raising, reducing, creating or eliminating progress elements

with the aim of investigating if there is some untapped progress sought.

Editing / writing from here

Blue Ocean Strategy is the simultaneous pursuit of differentiation and low cost to open up a new market space and create new demand. It is about creating and capturing uncontested market space, thereby making the competition irrelevant.

https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/

Blue ocean strategy is about finding uncontested markets (blue oceans) by applying “value innovation” – simultaneously lowering costs (by eliminating and reducing industry competing factors) and increasing “value” (by raising and creating factors not offered by the industry)

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Discussion

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