Blue Ocean Strategy

Dr. Adam Tacy PhD, MBA avatar

Table of Contents

What we’re thinking

Kim & Maugborne’s Blue Ocean strategy is essentially an approach where we:

  1. identify the mainstream segment of some specific progress sought
  2. systematically investigate raising, reducing, creating or eliminating elements in that mainstream

with the aim of discovering some new progress sought that sustains a helper where there is currently no competition.

Editing / writing from here

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