The Progress Economy

fixing innovation, sales, and firing up growth

Dr. Adam Tacy MBA avatar
What we’re thinking

If we create value when making progress can we also destroy it?

And since progress is a joint endeavour when engaging a progress proposition, leading to value co-creation, can value be co-destroyed?

Yes, value can be destroyed. As it emerges from progress, if progress is hindered then it may be destroyed. However, value destruction doesn’t require a joint effort, so talk of value co-destruction, mirroring co-creation, is misleading.

Lintula et al’s framework of value co-destruction is a useful tool to explore the better named value destruction further. As well as plan for recovery.

Editing below here

Value co-destruction
Wrapping up
Next steps

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