The Progress Economy

Creating/Editing below here

Enable/Relieve Canvas

(For mapping Seeker progress and uncovering growth opportunities)

Step 1: Define the Seeker Journey

Break the Seeker’s progress into progress-making activities.
(Example: source → prepare → cook → serve → eat in nourishment)

Step 2: Map Your Proposition

For each activity, mark:

• Enablement: How do you help Seekers perform this better, faster, cheaper, or with greater control?
• Relief: How do you remove the activity entirely from the Seeker’s responsibility?

Draw the continuum:
Enable ←——————————————→ Relieve
Plot where your current offerings sit.

Step 3: Track Seeker Shifts

• Where are Seekers moving along the continuum? (More enablement? More relief?)
• What external forces (economic, technological, cultural) are driving the shift?
• What capability gaps are opening as a result?

Step 4: Identify Growth Opportunities

• Which activities are underserved (too much effort, cost, or complexity for Seekers)?
• Which “in-between” spaces could be unlocked? (e.g., meal kits between supermarkets and restaurants; robo-advisors between DIY investing and private banking)
• Which relieved activities could be re-enabled for value (e.g., Peloton re-enabling at-home fitness through digital augmentation)?

Step 5: Anticipate Disruption

• Where are you over-serving the high end of progress sought?
• Which segments are being left behind with “too much” progress?
• Who could enter with a simpler, cheaper, “good enough” proposition — and climb upstream?

CEO Checkpoint

• Are you shaping the enable/relieve continuum in your industry — or being shaped by it?
• Does your innovation portfolio intentionally span both sides (enablement and relief), or are you biased toward one?
• Where can you create a differentiated advantage by rebalancing faster than competitors?